# 1GTM > 1GTM is a revenue operations team that builds profitable, predictable growth systems across marketing, sales, RevOps, customer success, and AI implementation. One subscription. One team. Website: https://1-gtm.ai Contact: info@1-gtm.ai Book a call: https://calendly.com/1-gtm-info/30min --- ## What 1GTM does 1GTM is a unified go-to-market team that embeds senior revenue operators into B2B and PE-backed companies. The firm diagnoses where revenue is leaking, rebuilds the GTM system, trains the internal team, and transfers ownership. Planned obsolescence is explicit: if the engagement works, the client owns the system in six to twelve months and no longer needs 1GTM. The team operates across five disciplines under one subscription: marketing, sales, RevOps, customer success, and AI implementation. Tooling is matched to problems rather than the other way around — 1GTM is tool-agnostic and takes no reseller incentives. ## The framework Every engagement runs through five lenses: 1. Situation — where the company is today. 2. Pain — why "more growth" is usually a systems, process, alignment, execution, pipeline, conversion, or revenue problem, not a growth problem. 3. Reality — the internal team has the skills but not the bandwidth or cross-functional authority to re-architect while hitting the number. 4. Impact — every quarter of siloed GTM compounds: quota missed, headcount over-hired, payback periods stretched, valuation reset. 5. Solution — unified growth. AI integrated where it earns its place, operators everywhere it counts, tool-agnostic, accountable to one number, with a planned exit. ## How it works (four steps) 1. Audit — map the current GTM motion, tech stack, ICP alignment, and pipeline structure to find where revenue is leaking before touching anything. 2. Architect — design the system that connects marketing, sales, ops, and CX into one compounding revenue engine. 3. Execute — build with the client's team, not for them. Strategy, training, and technical configuration included. Tools matched to problems, not problems forced through tools. 4. Transfer — train the client's people so they own the system at exit. ## Engagement tiers - Advisory ($10–15K / month) — sharper decisions in weeks, not quarters. Weekly working sessions with a senior operator. - Unified Operators ($20–35K / month, most common) — pipeline moving in weeks, not after a six-month ramp. Embedded operators running the motion alongside the client team. - Transformation ($50–100K / month) — rebuild the revenue engine without missing the quarter. Full re-architecture of ICP, motion, stack, and operating cadence. - Custom Scope (custom pricing) — defined project with a fixed outcome and timeline, common for PE diligence, post-merger GTM, or board-mandated turnarounds. ## Productized solutions - MarTech Stack Audit (2 weeks) — score every tool against 10 criteria; cut $50K–$250K of stack waste in two weeks. - AI Call Scoring Agent (2-week setup) — AI listens to every sales call, scores against the playbook, sends daily coaching reports to each rep and manager. Win-rate lift in 60 days. - AEO Setup (3 weeks) — Answer Engine Optimization so the brand gets cited by ChatGPT, Perplexity, and Google AI for buyer questions. - AI-Powered Website Builds ($5K–$30K, 2–4 weeks) — conversion-ready site in 2–4 weeks, not 6 months. ## Outcomes (anonymized) - Series C B2B SaaS ($80M ARR) — pipeline 2.8X in 90 days; forecast accuracy +34 points within one quarter; sales cycle -21% on enterprise deals. - PE-backed B2B platform (11 OpCos) — $1.4M of annualized stack waste cut; +312% weighted productivity; one playbook rolled out to 91 OpCos in 6 months. - Growth-stage SaaS (~$30M ARR) — 108% revenue growth year-over-year; net retention lift 1.7X to 121% NRR; CAC payback cut from 22 months to 13. ## Team - Nida Ateeq — Revenue & AI Architect. Winner of the SPICED for Growth Acceleration Award at Winning by Design's 2026 Impact Summit. Scaled revenue infrastructure across 91 PE portfolio companies in under six months. - Chris Petko — GTM & Revenue Operator. Built and scaled revenue engines across marketing, sales, customer success, and operations at Eloqua, Vena, and Metadata. - Shane Jamison — Sales & Revenue Operator. Embedded sales operator focused on ICP alignment, sales process, and repeatable systems. - Lisa Sharapata — GTM Operator. Three-time CMO and GTM strategist. Led marketing and growth at 6sense, Mindtickle, BoostUp.ai, Arbinger, and Metadata. ## Key definitions - Revenue architecture — the discipline of designing the connected system across marketing, sales, and customer success that produces predictable revenue. Treats growth as engineering, not heroics. - Unified GTM — a go-to-market model where marketing, sales, RevOps, and customer success run as one team accountable to one number. - Embedded operators — senior practitioners who run alongside the client team under a monthly subscription, not consultants who hand over a deck. - MarTech audit — a scored evaluation of a marketing technology stack against fit, usage, overlap, integration, cost, and renewal risk. - AI call scoring — an AI agent that listens to every sales call, scores against a playbook, and delivers a daily coaching report. - Answer Engine Optimization (AEO) — structuring content so ChatGPT, Perplexity, and Google AI Overviews cite it as the answer. - Generative Engine Optimization (GEO) — optimizing a brand's entity graph and quotable assets so LLMs surface it inside generated answers. - SPICED — sales qualification framework: Situation, Pain, Impact, Critical event, Decision. Replaces BANT and MEDDIC for modern recurring-revenue sales. ## Differentiation - Not fractional — integrated and embedded. - Not one expert — a full GTM team. - Not tool-specific — tool-agnostic. - Not just strategy — strategy plus execution plus knowledge transfer. - Not a retainer — a subscription to a full revenue operating team. ## Who 1GTM is for CEOs and founders entering a new growth stage; revenue leaders rewiring marketing, sales, and CX into one engine; PE and VC firms needing a repeatable GTM playbook across portfolios; GTM teams tired of fragmented tools and finger-pointing; operators modernizing the revenue engine with AI instead of stacking tactics on a broken base. ## Who 1GTM is not for Leaders chasing a quick-fix growth hack; teams that want a deck and a dashboard without operational change; firms looking for a hero hire instead of an operating system; teams that prefer more leads and tools over fixing what is broken.